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Iron Man went from a B-hero to Marvel’s movie star because he had the best toys

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Iron Man 10 years ago today (May 2). There was a time when Marvel thought those movies wouldn’t make money. The comic-book publisher, which emerged from bankruptcy when it merged with Toy Biz in the 1990s, sold off the film rights to many of its top characters, such as Spider-Man and the X-Men, years before it began making its own movies.

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