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Fri17Jan2020

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"Rainbow retail" big during Pride month, but what about rest of year?

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Businesses big and small are rolling out rainbow-themed merchandise for Pride month to draw LGBTQ consumers. What some marketers call the "pink dollar" is worth an estimated $917 billion annually to businesses. But efforts must be genuine: LGBTQ advocates say members of the community can identify inauthentic "Pride clutter.


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